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Rob Smith, CEO, Director

Rob has been an investor and advisor to technology and growth-related businesses for the past 25 years. He brings a unique perspective in the areas of financing, business development and brand positioning. An avid athlete and master’s sprinter Rob has a passion for advancing human performance and wellness.  Currently a founding partner in Sociable Ventures, a Vancouver based Boutique Venture Capital firm, and Co-founder and advisor to NEXE Innovations.

Aaron Fader, Chairman Chief Product Officer & Founder

As a founder and CEO of both private and public companies, Aaron is a serial entrepreneur with 30+ years of strong experience in new business development, new product development and international distribution. Over the years, Aaron’s companies have produced award-winning, market-changing innovations that are distributed worldwide.


Bill Tang
Director of Manufacturing & Founder

Bill has 40+ Years of Product Design, Manufacturing and International Distribution Experience including serving as CEO of New Creation Works Ltd & Focuz Lighting catering to the Asian Markets.

Praveen Varshney 
FCPA, FCA Chairman & Founder

Praveen brings 30+ Years of Expertise in Venture Capital, Strategy, Merchant Banking & M&A as a director for Varshney Capital Corp. since 1991. He has extensive experience serving as a director for public & private companies such as MOGO (TSX). Praveen is the current director of AAJ Capital 2 Corp.

Tima Fader
COO & Founder

Tima has 30+ years of experience in operations and international sales and marketing. With a strong background in economics and accounting, Tima is proficient in 4 languages. Some of her many accomplishments include presenting products on The Shopping Channel, ShopNBC and directing/producing three infomercials for the largest property development company in Egypt.

Mark Addison
Director Sales and Partnerships

Mark brings 22 years of international business strategy and sales & marketing experience – as a startup founder, investor, consultant, and board advisor. Mark’s work has led to 11 M&A exits, 5 IPOs, is recognized in dozens of industry awards, and is featured in a Harvard Business Review case study

Costa Dedegikas
Chief Marketing Officer

Costa has been working in technology for over 20 years with an expertise in educational technologies and an extensive background in digital marketing, brand identity development and interactive media. Costa is a technology advisor at Simon Fraser University and a co-founder in Sociable Ventures

Mitch Malandrino
Advisor, Strategic Fitness

Account Manager with Trainerize, (recently acquired by ABC Financial) Mitch heads up Enterprise team for Trainerize, one of the world’s leading fitness software companies, known as digital engagement fitness app for independent trainers and large Enterprise Customers. Former General Manager Innovative Fitness one of Western Canada’s largest private training clubs.

Odai Almoqadam
Advisor, Digital Technology

Odai is a software professional focused on eCommerce and building digital channels. He is a part of AppDirect (Silicon Valley Unicorn) that is valued at over $1 Billion. Odai implemented an end to end marketplace solution for RE/MAX that is now used to sell SaaS products for nearly 84,000 agents in North America. He was previously part of IBM and created various digital solutions to Fortune 500 companies.

Pierre DesLauriers
Advisor, Sport Medicine

He is one of Canada’s leading sport-focused Chiropractors and health care trend experts; lecturing regularly on patient education and health. As a Certified Strength and Conditioning
Specialist Pierre currently works with professional and amateur athletes across multiple sports. He has been published as an authority on strength training and wellness, and currently sits on the editorial advisory committee for Canadian Chiropractor Magazine

Charmaine Crooks
Senior Advisor

Charmaine is a Five time Olympian, Olympic Medalist, entrepreneur and community leader with over 20+ years expertise as a director on national an international non-profit, private and
public boards. President and founder of NGU Consultants Inc, bringing strategic advisory and corporate development services to a variety of sectors including technology, sports, health and major events. Recognized in 2018 as one of Canada’s Most Powerful Top 100 by the Women’s Executive Network.